About me

Hi! I'm Shauna, welcome to my world!

I’m excited to share my journey of self-discovery, empowerment, and environmental consciousness with all of you.

For as long as I can remember, I've loved all things fashion, makeup, and self-care, which became like armour in my struggles with anxiety.

However, whilst studying for my degree in Human Geography, I grew more aware of the social and environmental inequalities in the world around me, and I couldn't ignore the environmental impact of the industries I adored!

Whilst fashion and makeup gave me a sense of confidence during my mental health struggles, I couldn’t deny the harm the brands I was supporting were causing to people and the planet. So, I decided to do something about it!

I changed my mindset entirely, totally rethinking the way I consumed fashion, beauty and self-care products to lessen my impact on the environment and reduce the social inequalities associated with unethical consumption.

My goal with this platform is to create a community of like-minded people who want to reduce their environmental impact, whilst remaining true to their love for fashion, beauty and self-care - because who can deny the transformative power of putting on an outfit or shade of lipstick that makes you feel amazing?!

I hope that we can share our experiences and learn from one another, as no one can be completely perfect, but as long as we all do our best, we will collectively inspire change and protect the planet.

Throughout this blog, I hope to share my experiences, tips, and insights as I try to navigate the complex world of sustainable fashion, eco-friendly beauty and mindful wellness practises. I hope that together we can embrace our love for glamour whilst keeping the planet beautiful.

True beauty isn't just about the way we look – it's about the positive impact we leave on the world around us.