Sustainable styling: How your personal fashion journey can save the planet

Discovering your personal style can not only help you be more confident in the clothes you wear, but can have a positive impact on the environment.

By defining your personal style, you're more likely to create a wardrobe that reflects your preferences, reducing the need for constant purchasing to follow short-term trends. 

Still not convinced? Here are 3 ways in which having your own personal fashion style can be beneficial for the planet

Reduced consumption

Knowing your own style means you are more selective and intentional with your purchases because you know the sorts of styles, shapes and colours that align with your preferences. This makes you less inclined to impulsively  join in on trends that do not reflect your style. 

Whilst it can be fun to try different looks and hop on to trends, those who have a clear idea of their style are less likely to over consume trend-led fashion, instead repurposing or sprucing up items they already have in their wardrobe to lean into trends, for example adding statement jewellery to an item you already own or distressing a pair of old  jeans.

Knowing what you like also makes it easier to find trendy items second hand as you know what to look for that will compliment what you already have and align with your tastes.


Mindful habits

Understanding your own style involves understanding your needs, preferences, and the importance of conscious shopping for only what you need. This mindset shift promotes a more mindful approach to fashion, reducing impulse buys and focusing on responsible purchases that will enhance what you already have.

Often, this mindset percolates into other areas of your life, as you are more considerate of what you purchase and the ethics of the brands you are consuming from. Mindful consumption benefits the planet by reducing overconsumption and providing support to sustainable and ethical companies.


Reducing waste

Mindful consumption leads to a decrease in fashion waste, which benefits the planet. You become more conscious of the impact of disposing of clothing and the environmental footprint it leaves. Having your own fashion tastes allows you to focus on making thoughtful purchases that align with your style and are likely to be worn for a longer duration.

Furthermore, having your own style increases the versatility of your wardrobe and improves creativity, mixing and matching items you already own to create new looks - the possibilities are endless! 


Final thoughts

A mindful approach to fashion based on your own personal style transcends trends and impulsive buys. A thoughtful, intentional, and values-driven relationship with clothing, benefits not just your confidence but also contributes positively to a more sustainable and ethical fashion industry.

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Green dreams: Setting goals for your sustainable journey

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